• attention to the growth of people •Lean competence applied firsthand in roles other than R&D manager to multiplant industrial director. • Ability to direct whole picture and detail • Collaborators chosen with criteria that are difficult to imitate (ex interns, ex theses, long-time collaborators in work experiences) • Method, rigor, rhythm, energies and ferocity • Consistency between SAYING and DOING • Each consultant collaborator has a strong working experience as an employee / manager • There are no Junior figures in contact with the customer • Being a university professor gives a reference • Practicality and experience in the field