I'm a local service business digital optimization specialist. I work primarily with businesses that offer services (financial, construction, beauty, etc.) to optimize their online presence to convert the most amount of clients with their website and presence on search engines.
I primarily do the following for businesses:
Website Design & A/B Testing Optimization:
Optimizing and testing websites to convert more website visitors into actual clients. Optimizing CTA's, website structure, offers and all small (but important) aspects that makes a website convert more.
Local SEO:
Optimizing keywords on the website to show up in search results as well as backlink strategies to get extra traffic to the site.
Google my Business Optimization:
Optimizing GMB listing by updating information, creating and posting blog posts daily and modifying images and services to better convert clients.
Reputation Management/Reviews:
Optimizing the review process for getting new positive reviews. Automatic, varying responses to reviews as well as flagging and reporting inappropriate reviews to get ratings higher. Also optimizing reviews on third party sites like Yelp.
Local Online Competition Handling:
Reports on competition online efforts to track their progress. Reporting their false reviews, inappropriate content and content that is not within Google's guidelines. Reducing their rank in search results and allowing your business to rank higher fairly.