Representative logos are not just a pretty image you can read. It is all part of your end goal. Who are you? What is your message? Who are you targeting? What do you want them to know and find out later? After I find out about your end goal, I use not only my graphic skills but also my marketing knowledge to get you there. A logo is the eyes on the face of your brand. It grabs your consumers' and clients' attention and tells them a lot about you. As great your product or service is, it will have no impact if your market loses interest in that first encounter. Choose your logo's designer wisely.