Keeping track of the competition is often one of the most overlooked parts of a marketing program – whether it’s for your current portfolio or for a new product or service to be launched. There are new entrants and disruptors around every corner. I'm very experienced at conducting competitive assessments - going beyond just the common observations to cull insights that will contribute to your strategy - and your bottom line. Vital Assets Marketing conducts in-depth competitive assessments in order to stay ahead of the competition. Assessments can be done for a verity of needs, including: -Competitive Landscape Assessment – for assessing current or new markets, get intelligence about what the landscape looks like for a broad market or specific segment. -Competitive Website Audit – look at various elements of competitors’ sites to look for opportunities for improvement, assess quality of sites and key attributes. -Brand Presence Audit – look at all aspects of a brand’s online presence, including social media channels, to determine the brand’s positioning and personality on several dimensions relative to competition.