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Skills

  • Market Research
  • Marketing
  • Analytics
  • Competitive Assessment
  • Competitive Landscape
  • Demand Generation
  • Global Marketing
  • Inbound Marketing
  • Marketing Strategy
  • Sales
  • Target Marketing
  • Website Audit

Services

  • Marketing Strategy

    $40/hr Starting at $250 Ongoing

    Dedicated Resource

    "You can't manage what you don't measure," said one of my most-respected academic mentors. I believe that good marketing drives sales and you can't drive a good strategy if you can't communicate it to...

    AnalyticsDemand GenerationGlobal MarketingInbound MarketingMarket Research

  • Market Research: Competitive Assessment

    $40/hr Starting at $250 Ongoing

    Dedicated Resource

    Keeping track of the competition is often one of the most overlooked parts of a marketing program – whether it’s for your current portfolio or for a new product or service to be launched. There are new...

    Competitive AssessmentCompetitive LandscapeMarket ResearchMarketingWebsite Audit

About

Marketing Strategy That Moves the Needle.

I am an individual marketing consultant, yet I'm part of a creative network of professionals with complimentary skills. I can ramp up to meet the needs of most client projects, or work solo. I have:

-More than 15 years of broad and specialized B2B marketing and sales expertise.

-Bachelor degree in economics and Master of Science in Global Marketing from top European University.

Please visit my LinkedIn profile for the latest updates to my work portfolio and past work experience, including as a director of marketing and sales for UK-based Stephenson Personal Care; as senior research analyst at Brodeur Worldwide Partners (agency), and writer/researcher for Cahners Publishing (Reed Elsevier).

https://www.linkedin.com/in/michelle-massa-30068412

Work Terms

I live in rural Vermont, yet I have fiber internet and cell service - best of both worlds! I live in entrepreneur's time, which means that I'm not typically 9-5. I do try to balance work and life demands, but if you need to talk on a Saturday, I'll gladly do that. Since I'm new to Guru, my fees are about 30% off from my normal rates.

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