https://www.goalalignedmedia.com/analytics.html
Extract more value from media, based on a better understanding of where value is being created, eliminating roadblocks, and optimizing your leads and conversion processes.
Example analyses:
- Marketing Mix Models / Media Attribution (https://www.goalalignedmedia.com/marketing-attribution.html)
- Paid Search optimization, conversion value setup, management
- Lookalike Models / Propensity / Targeting
- Market Segmentation
- Discrete Choice / Conjoint Models
- Max Diff Analysis
- CTV/OTT television buying, optimization, management
- Social media buying, optimization, management
- Audience expansion analysis
- Price/reach/conversion media forecasting
- Creative wear out and rotation optimization