Media strategy and buying supported by Econometric Modeling
It takes more than passion.
Passion in Marketing is essential, but excellent media performance requires hard numbers, hard science, and innovation. Our founder, David Young, has worked in Marketing for over 30 years and has analyzed over 5 billion advertising dollars.
Marketing is constantly evolving. Over the last 30 years consumer shopping has significantly shifted to online, tracking cookies have blossomed and faded, and TV viewers have “cut the cord” of advertising sponsored broadcast TV, only to re-accept TV advertising digitally to avoid subscription fees.
What’s never changed is the need to analyze evolving circumstances to obtain a competitive advantage.
Let us uncover a new path to success for you. If your agency is just repeating what worked yesterday, but sales aren’t improving, give us a call.
Founded: 2022
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