With a Marketing Automation Welcome Campaign Package, I'll create a personalized and automated onboarding experience for your customers, ensuring they feel valued from the moment they join your community.
Includes:
Deep Dive Into Your Goals and Current Email Strategy: I always start with the facts (data doesn't lie!) by conducting a kick-off workshop that includes discussing your business goals and exploring your existing email strategy. I'll work closely with you to understand your target audience, brand voice, and desired outcomes. These in-depth insights ensure that your welcome campaign aligns with your unique business needs and objectives while communicating your value to your community members.
Three Custom Email Templates: To create a cohesive and engaging welcome campaign, we'll work together to design three custom email templates that reflect your brand identity and capture the attention of your new customers. I'll collaborate with you to ensure the templates showcase your products, services, and key messaging effectively.
Customized, Automated Workflow: We'll leverage your current email service provider and set up a customized, automated workflow for your onboarding campaign. This workflow will be based on insights and research about your various personas and their engagement habits to ensure that each email is strategically timed and gently guides your customers through their journey (meaning, we won't be spamming them). From a warm welcome email to personalized recommendations, we'll create a seamless and engaging journey that nurtures your new customers and encourages further engagement.
Testing and Deploying: To ensure the success of your welcome campaign, rigorous testing takes place across multiple devices and email clients. I'll verify that the email templates and related landing pages render correctly, all links are correct and tracked, and the content is optimized for maximum conversions. Once testing is complete, we'll deploy the campaign, and I will provide initial testing and results
Weekly Communication and Full Transparency: I believe in open and consistent communication with my clients. You'll have full transparency into the workflow, testing results, and deployment timeline.
*Further, ongoing optimization is available at an extra charge.
Timelines vary with our speed dependent on mutual scheduling availability and access to what I need to build out an effective program.