I am a senior-level, innovative, marketing professional with an extensive background in strategic marketing, PR, media buying, SEO, SEM, PPC campaigns, e-commerce, email campaigns, data mining, and customer segmentation. As the Vice President of Marketing and E-Commerce for major brands, business services and national retailers, at start up and mature business levels, and with full p&l responsibility, I have developed and led b2c, b2b, and online marketing teams, on a variety of media platforms, overseeing and implementing hundreds of successful, effective, creative marketing projects and campaigns. Strategic, creative, advanced technology skilled e-commerce developer and online marketer with heavy cross-channel and new media expertise and more than 17 years of e-commerce projects, interactive site development, customer acquisition and customer retention strategies, code programming skills and online marketing successes leading brands and retail chains. Adept at assessing th