Design an implement marketing strategy, including short, mid & long term roadmap
Create new category / market entry strategy, SWOT, strategic frameworks for new and established categories
New product development, launch and activation
Generating insights, designing questionnaires, qualitative marketing research, conducting in depth interviews
Branding and portfolio design, category development,
Trade marketing and user marketing - including merchandizing, Point of Sale visibility, gratification, loyalty campaigns and programs
Distribution management, dealer development, sales force effectiveness, field marketing, demand generation