Experienced sales, marketing and business development professional looking to help orgs get better at their business
15+ years spent in building brands and categories in consumer goods, automotive and home improvement sectors.
Marketing: Skilled in strategic marketing, insights, new market entry, product marketing, building brand equity, communications and agency management. Managed and led strong customer, user and consumer brands like Dr Fixit, Asian Paints, Castrol and Shell.
Sales - Successfully built businesses through sales, direct and indirect distribution channels, dealer management, distributor management, RTM, demand generation, field marketing, sales force effectiveness and network design.
I have worked with leader and challenger brands, defended market shares in high share categories and grew share aggressively in low market share regions / categories. I have done local, regional, country and global roles across MNCs like Shell, Castrol and Indian companies like Asian Paints.
MBA in Marketing and Strategy from XLRI Jamshedpur in 2005-07, Mechanical Engineer from Mumbai University - 2001
Work Terms
Flexible
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