Why should B2B sales prioritize #coldcalling ?
I often heard from some business owner, or even sales person from different industry, telling me that #coldcall is not effective at all anymore. For me I think there is no right or wrong, it depends on different industry, and it depends on your target market as well. However if you ask me among so many choices to approach to new prospect, #coldcall is the lowest COA.
A company's operating costs include a variety of expenses. Most business owners, aiming to generate more business, often consider participating in exhibitions, SEM, SEO, and various types of advertising to promote their products and services through different platforms. These approaches are indeed effective. However, better time slots, locations, and keywords come with higher costs.
Most of time business owners always love to think about how to minimize the cost per lead (CPL) whenever invest into digital marketing. If could be ideally, sales from referrals and word-of-mouth are the best options, right? But these require a solid foundation of time.
In this case, cold calling becomes a low-cost solution. With advertising expenses and staff deployment costs combined, CPL is significantly lower. #coldcalls have a high outreach rate, reaching individuals who might not attend exhibitions or access your online advertisements. Nowadays, with comprehensive online resources, it’s much easier than before. Unlike the old days when we had to go through Yellow Pages/Telephone Directories one by one, now various social media platforms make it possible to locate business owners, CEOs, and decision-makers efficiently.
You should try #coldcall with your sales team if you have not started.