The media analyst will track, analyse, and report on the media coverage of the company and its products. They will also monitor and manage the company's media budget and develop relationships with media representatives to secure positive coverage.
Responsibilities:
- Monitor and analyze media coverage of the company and its products across various platforms, including print, online, broadcast, and social media.
- Identify trends and patterns in media coverage to inform marketing and PR strategies.
- Prepare comprehensive media reports that summarize key findings and provide actionable insights.
- Monitor and manage the company's media budget.
- Develop relationships with media representatives to secure positive coverage.