Open-ended text elicits free consumer responses that offer rich insights and complement other quantitative data. • Brand Tracking: Thinking of value-for-money, which soap brands comes to your mind? • Satisfaction Studies: Why did you rate dissatisfied? • Post Shopping survey: Tells us about your shopping experience? • Ad-testing: What was your overall impression of the ad? • HR Appraisal: What could we do better? Infopickle facilitates grouping of these text responses into interesting patterns and categories. Infopickle can help in verbatim coding and analyses of open-end text data. Connect with us.