$5/hr · Starting at $25 Ongoing
Dedicated Resource
Open-ended text elicits free consumer responses that offer rich insights and complement other quantitative data. • Brand Tracking: Thinking of value-for-money, which soap brands comes to your mind? •...
Focus group interview (FGI) transcripts refers to data that has been audio recorded and transcribed. It is challenging to understand consumer discussion and interaction. Researchers are required to read...