With 21 years in the Pay-Per-Click (PPC) realm, I've mastered a blend of expertise, innovation, and leadership. My journey includes managing over 3,500 Google Ad accounts, co-founding Urchin.com (acquired by Google and rebranded as Google Analytics), and owning an 18-year successful digital advertising agency. I've proven adept in both strategizing PPC campaigns and envisioning broader digital advertising landscapes.
Key Responsibilities for the Digital Role:
1. **Strategic Leadership**:
- Led strategy, execution, and optimization of large-scale PPC campaigns across various platforms, aligning with clients' business objectives.
- Provided expert insights on PPC campaign structures, targeting, and display network, adapting to market trends.
- Fostered a culture of continuous improvement and ROI-centric approaches within the PPC team.
2. **Client Relationship Management**:
- Built long-term relationships with clients, understanding their needs and aligning PPC strategies to exceed expectations.
- Effectively communicated with stakeholders, delivering data-driven insights and performance reports.
3. **Analytical Expertise**:
- Utilized Google Analytics and other analytics tools to derive actionable insights, optimizing campaign performance.
- Established key performance indicators & dashboards within Looker Studio to monitor and report campaign performance.
4. **Team Development and Mentorship**:
- Led, mentored, and developed a high-performing PPC team, fostering a culture of excellence, accountability, and collaboration.
- Ensured the team stayed updated on the latest industry advancements and best practices.
5. **Operational Excellence**:
- Oversaw operational workflow of PPC campaigns, ensuring timely execution and optimization.
- Managed budget and P&L for PPC operations, ensuring cost-effectiveness and high ROI.
6. **Innovative Thought Leadership**:
- Represented the company at industry events, sharing insights and learning from peers to stay at the forefront of PPC strategies.
- Continued learning and development to stay updated on emerging technologies and industry standards.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- At least 12 years of hands-on PPC experience with proven success in managing large-scale, complex PPC campaigns.
- Extensive experience with Google Ads, Google Analytics, and other PPC platforms and tools.
- Demonstrated ability to lead and mentor teams, emphasizing a collaborative and ethical work culture.
- Exceptional analytical, strategic thinking, and problem-solving skills.
- Excellent communication skills, able to articulate complex technical concepts to non-technical stakeholders.
- Entrepreneurial mindset with innovative thought leadership in the PPC domain.
- Proven experience in managing client relationships, focusing on customer satisfaction and long-term engagement.