Acted as an expert in the customer buying process. Worked with external industry leaders to determine and deliver pertinent market information to sales. Applied market research and industry knowledge to create multiple sales enablement tools and performed ROI calculations to determine the effectiveness of those tools. Developed and defined marketing strategies for Advicent flagship products. Collaborated with the marketing team to develop short-term and long-term demand generation strategies. Translated technical details into selling points from product to marketing and sales to ensure product roadmaps, marketing messaging, and sales strategies are in alignment with buyers’ demands and needs. TOP ACHIEVEMENTS Created sales collateral and messaging that impacted over $5 mil USD in 3-year ACV contract renewals and new deals Developed and delivered a compelling case study strategy to build a database of testimonial quotes and external ROI calculators for Advicent sales and marketing teams Delivered results above and beyond suggested KPIs for each release