I've been called a PR "doyen," having extensive experience writing news and media materials that get attention from top-tier mass media, as well as industry and consumer media. In the last five years, I've helped launch 3 New York Times best-selling books, and related online membership sites as a ghostwriter and PR pro. More recently, I'm being asked to serve as a PR Coach, helping CEOs and aspiring authors with go-to market planning and execution.