Muhammad Ashraf Khetran is a dedicated researcher specializing in business, consumer behavior, and sustainability, with expertise in advanced quantitative analysis techniques such as EFA, CFA, and SEM. As a research student and academic guide, Khetran explores critical topics including online shopping barriers, green purchase intentions, and internet banking loyalty. His work aims to provide clear insights into complex business dynamics and consumer behavior, helping students and fellow researchers navigate these fields. With proficiency in SPSS and RStudio, Khetran plays a pivotal role in guiding research, much like a modern-day Guru who dispels confusion and fosters understanding.