researcher
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Muhammad Ashraf Khetran – Researcher & Business Analyst
I am Muhammad Ashraf Khetran, a passionate researcher and academic with expertise in consumer behavior, sustainability, and online business dynamics. I specialize in advanced quantitative analysis methods, including Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM), using tools like SPSS and RStudio. My research focuses on critical areas such as green purchase intentions, online shopping barriers, and bank loyalty in internet banking, aiming to offer actionable insights for students, businesses, and fellow researchers. With a commitment to guiding others through complex analytical processes, I take pride in fostering a deeper understanding of business research, serving as a mentor and resource in the field.
Work Terms
I am available for short term and long term work, strong communication skills, good research skills and writing skills as well.