SALES AND MARKETING ANALYST INSIDE SALES SPECIALIST Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Using lead generation software to create organised lists of prospective customers. Keeping the marketing database up-to-date by inputting new data, updating old records and performing cross checks. Generating leads through phone calls, emails and face to face interactions.