Over the last twnety-five years, I have managed roles at the operations and leadership levels, across the customer-facing functions of Sales, Marketing, and CRM. what I bring to the table are skills that help conceptualize and execute plans, with an approach that is built around objectivity, creating business impact, and a work culture based on the strong principle of professionalism. 

I have worked across multiple industries and consumer categories and this has helped widen and deepen my experience and understanding of the consumer journey. 

Over the years, I have worked with teams of all sizes (5 to 1000 strong) and organizations that represent diverse and varied sizes (start-up to 3000Cr) and cultures. This has helped me build skills around people management and given me a good understanding of what it takes to be successful.

A few areas that capture the work undertaken in these years: 

Specialization: Sales and Distribution, Channel Planning and Development (existing and new), P&L Leadership, Product Life Cycle Management/ New Product Planning, Brand Strategy (product and service brands), Marketing and Activation plans, Business Development, Co-Marketing plans, Driving Innovation, Digital Strategy, Digital Marketing - Social media and Performance Marketing, Market Research, Customer Relationship Management, Vendor Development, and Team Management.