My resourcefulness, adaptability, combined with my passion for building teams and strategies is what has enabled my success. My ability to proficiently execute strategies while fostering a collaborative and results-driven team is cultivation of my experience and versatility. I have over 15 years of experience in marketing national and international brands and have supported companies of all sizes in management and executive roles. I’ve worked in various industries including technology, telecom, event productions, and dental. To properly support the companies I consult, I find it necessary to be on the cutting-edge of social and digital marketing channels considering the extended reach and lower cost per lead. I excel positioning brands by executing creative and content-driven digital strategies for driving sales including using third-party sellers such as eBay and Amazon. I am exceedingly skilled at translating high-level strategies into real and actionable items with defined metrics in place to achieve company goals. My years of experience and expertise have enabled me to proficiently plan, manage and execute channel strategies and dynamic internal/external communications through all distribution channels, with successful engagement through digital and social media. I am seasoned and extremely skilled with launching new initiatives and achieving results. For example, I introduced a digital strategy that achieved, within 3 months, a social media following of over 600 on Facebook, 200 followers on Twitter and over 100,000 impressions using paid and organic campaigns. In my recent management/consulting roles, I have: 1. Managed a team of 4 marketing employees, 7 sales/customer service employees, 2 outbound sales, 3 agencies and 2 consultants. 2. In less than one year, I successfully rebranded a company from a discount brand to the premium label it is today. 3. I effectively planned and managed the execution of multiple ecommerce platforms, created content strategies for distribution on all channels including print, web/digital, social media, tradeshow/event marketing, and internal communications material. 4. I’ve enhanced customer loyalty rewards programs and developed my own. I worked in collaboration with BMW Canada and designed a loyalty program that will lease a BMW to customers as part of a purchasing contract.