Leadership Training, Business Coaching, Marketing/Branding and Sytemization Expert
I have over 15 years of experience in marketing national and international brands. I am looking for a full-time leadership role marketing and promoting a brand and products that I am enthusiastic about. I am making an exit from consulting to find a home with a company that strives for growth and excellence. I am currently consulting in the role of Chief Operating Officer for JM Dental Group. I am also consulting as a V.P. of Sales and Marketing for Dental Brands, the 4th largest company in Canada for dental equipment and supplies. I manage a team of 3 marketing employees, 7 sales/customer service employees, 2 outbound sales, 3 agencies and 2 consultants. In less than one year, we successfully rebranded the company from Dental Brands for Less to the premium label it is today, Dental Brands. I effectively planned and managed the execution of an ecommerce platform, created an education-based content strategy for distribution on all channels including print, web/digital, social media, tradeshow/event marketing, and internal communications material. I’ve recently enhanced our customer loyalty rewards to include a program designed to lease a BMW to our customers as part of a purchasing contract. I created this program in collaboration with BMW Toronto.
The profile of a Dental Brands customer fits an exact segment of a BMW customer allowing for a complementing and mutually beneficial partnership using marketing and co-branding strategies to increase sales.
I have comprehensive experience supporting companies of all sizes in management and executive roles. I’ve worked in various industries including technology, telecom, event productions, and dental. My years of
experience and expertise have enabled me to proficiently plan, manage and execute channel strategies and dynamic internal/external communications through all distribution channels, with successful engagement through digital and social media.