Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience Create the necessary technical architecture Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc) Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic