Social Media Optimization Social Media Marketing Social Media Advertising Posts, Pages and Accounts Customer/User Engagement Messages & Bots Automation Stories & Promotions Dynamic E-commerce Shopping & Sales Website Clicks & Conversions App Installs & Re-Engagement Remarketing & Retargeting Text, Image, Video Ads Facebook Marketing: Page Engagement User Engagement Messenger Automated Messages Bots Stories Brand Awareness Local Awareness Reach Traffic Engagement Conversion App Installs Video Views Facebook Advertising: Link Click Ads Boosted Page Posts Page Like Ads Messenger Ads Text Ads Image Ads Video Ads Carousel Ads Instant Experience Collection Ads Dynamic Product Ads Canvas Ads Slideshow Ads Dynamic Product Ads Catalogue Sales Store Traffic Lead Generation Ads Offer Ads Post Engagement Ads Page Likes Event Response Ads Poll Ads Stories Ads Playable Ads Target Audience by Location Interests Demographics Behaviours Custom Audiences Lookalike Audiences Automated targeting Retargeting Instagram Ads: Stories ads Photo ads Video ads Carousel ads Collection ads Explore ads IGTV ads Instagram Shopping ads Twitter Marketing & Ads: Tweets Accounts Hashtags Followers Retweets Engagements Promoted Accounts Promoted Tweets Promoted Text Promoted Image Promoted GIF Promoted Polls Promoted Videos Promoted Trends Promoted Moments Branded Emojis Automated ads Reach Engagement Followers Video Views App Installs App Re-engagements Website Clicks and Conversions LinkedIn Marketing & Advertising: B2B Marketing Lead Generation Business Networking Connections and Endorsements LinkedIn Pulse Slideshare Text Ads Image Ads Carousel Image Ads Video Ads Dynamic Ads Sponsored Content Sponsored InMail Sponsored Messaging Lead Generation Targeting by: Company Experience Education Interests & Identity Quora: Articles Forum Advertising: Topic Targeting Audience Targeting Audience Remarketing Conversion Tracking