Being on social media is like being in a crowded room at a networking event where everyone is talking and things are happening all the time. A {good} social media manager needs to be in the thick of it. They need to know what people are saying, what's changing on social networks and in the industry, and be able to react and respond accordingly. That's where I come in. I'll even act as an extension of the PR team, connecting your team directly with journalists and reporters, which can result in broad coverage for the company beyond their existing reach. I'll keep tabs on new opportunities for the company by keeping a pulse on the industry via all the current popular social media sites today (Facebook, Twitter, Instagram, Pinterest, Tumblr, etc.)