Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities. Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement. Managed client accounts, including addressing inquiries and applying feedback to meet customer needs. Analyzed market data to determine and target key audience or segments. Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms. Monitored client accounts for questions and feedback to provide exceptional experience for customers. Wrote and uploaded blog posts and articles to drive traffic to client sites. Managed customer digital marketing strategies to meet client goals and objectives. Tracked website analytics and reported findings to clients.