Providing digital marketing services involves offering a range of services aimed at promoting businesses, products, or services online. Here's a breakdown of the typical services involved:
Search Engine Optimization (SEO):
- Optimizing websites to rank higher in search engine results pages (SERPs) for relevant keywords.
- On-page optimization (meta tags, content, URL structure, etc.).
- Off-page optimization (backlink building, social media signals, etc.).
- Local SEO for businesses targeting local customers.
Content Marketing:
- Creating valuable and relevant content (blog posts, articles, videos, infographics, etc.) to attract and engage target audiences.
- Content distribution and promotion through various channels like social media, email newsletters, etc.
Social Media Marketing (SMM):
- Managing and optimizing social media profiles on platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
- Creating and scheduling content.
- Running paid social media advertising campaigns.