Providing digital marketing services involves offering a range of services aimed at promoting businesses, products, or services online. Here's a breakdown of the typical services involved:
Search Engine Optimization (SEO):
Optimizing websites to rank higher in search engine results pages (SERPs) for relevant keywords.
On-page optimization (meta tags, content, URL structure, etc.).
Off-page optimization (backlink building, social media signals, etc.).
Local SEO for businesses targeting local customers.
Content Marketing:
Creating valuable and relevant content (blog posts, articles, videos, infographics, etc.) to attract and engage target audiences.
Content distribution and promotion through various channels like social media, email newsletters, etc.
Social Media Marketing (SMM):
Managing and optimizing social media profiles on platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
Creating and scheduling content.
Running paid social media advertising campaigns.