I specialise in social marketing: the ability to use marketing to develop activities to help change or maintain people’s behaviour, awareness, or attitudes for the benefit of individuals and society. I have almost 20 years’ experience in marketing and communications working for a variety of public sector and private sector organisations. In recent years, I have concentrated on social marketing work. Currently I am an interim Marketing Manager for a not-for-profit membership organisation. I have an undergraduate degree in marketing and politics, completed my Chartered Institute of Marketing (CIM) Post-Graduate Diploma, and am a member the CIM.