Good Vibe Marketing provides social marketing activity, aimed at changing or maintaining people's behaviour or awareness for the benefit of individuals and society as a whole.
My experience spans almost 20 years in marketing and communications for the public and private sectors. In recent years, I have undertaken contract work in this field. Currently, I work as an interim Marketing Manager for a not-for-profit membership organisation.
My business - Good Vibe Marketing - was born following some marketing work that I did for a large local authority. As the marketing lead for a £2.8m grant-funded sustainable travel programme, I became enthused and passionate about social marketing and CSR.
Towards the end of the contract I was promoted to an acting-up role, where I oversaw the marketing and communications needs of several departments. Here I discovered a personal appreciation for sustainability marketing. I also discovered that social marketing could be used to address a variety of social issues - not just sustainability.
From then on I decided to pursue social marketing as an avenue to 'help businesses that do good, do better'.
Work Terms
Contact initially by email or telephone. Skype can be used for clients farther afield (e.g. USA).
I classify a short term project is anything from one to three months. If three months, it might be more cost effective for the client to go on a retainer basis. Anything above three months would be classed as long-term.
Please contact me for details if you have a project in mind.