Build products that people love. It seems like such a simple goal, but the truth is that it is not one easily met. The difference between success and failure? Thousands, even millions, of dollars. More importantly, you have nothing if what you have is unusable or doesn't match the needs and expectations of your potential user base. Your product's ultimate success or failure will never be subjective, so why then would you trust design decisions that are made without a solid understanding of your space, universal best practices and real user data? Look, we get it. A lot of companies just don't believe that they have the budget to hire a qualified user experience expert to help them bring their product to market. After all, they're already paying their product manager, developers, marketers and advertisers. This is not, however, a matter of choosing the right wall color before you've even laid the foundation of your new house. What you should be asking yourself is whether or not you can afford to pay all of those people and still launch a product that very well might fail over something so simple as a missing door knob--or as big as not having stairs leading up to the second floor? With more than 15 years' experience designing, producing and developing cutting edge sites and systems that truly work for their users, eliteUX can help.