I have 12+ years experience in working with client teams to provide training, coaching and execution of Voice of Customer strategy and planning, collection and subsequent qualitative analysis. I also work with team to strategically plan next steps to develop a winning product or offering based on the VoC insights collected. The disciplined approach I use does result in vague summaries of the VoC collected, but rather it emphasizes the critical details in customer wants, needs and opportunities that truly make a difference in customer-focused design and decision making.