• Create content marketing strategy to support campaign themes and engage prospects to move through demand generation funnel • Build and manage a rich content/editorial calendar that attracts a qualified audience, including video, ebooks, reports, webinars, blog posts, web content, etc. • Generate compelling content including calls-to-action, landing pages, social posts and targeted lead generation content. • Develop and manage an annual campaign plan for various products • Manage online events including webinars, virtual events and social chats. • Utilize latest digital marketing strategies to advance and differentiate the brand • Analyze metrics and provide regular reports on success using key performance indicators (KPIs) and metrics. • Manage third part vendors, including those for media advertising, promotional items, printers and marketing services providers