Marketing Manager | MBA and 10 years’ experience | Expertise in Content Marketing, Communications & Product Marketing
Known as a well-rounded marketer who “gets things done,” I am experienced across the full spectrum of marketing functions. Over the past 10 years, I have consistently met or exceeded marketing-influenced revenue goals. Career highlights:
- Led renewals marketing efforts for 3 Dell Software product lines and implemented global programs to enhance the customer journey and maximize satisfaction. Major initiatives included forming a global Customer Advisory Board, creating customer newsletters, managing user conferences, and developing sales enablement tools.
- Contributed $800,000+ to the pipeline by launching an expanded lead engagement and qualification process.
- Rebranded 20+ data sheets and 30+ white papers to align collateral of newly acquired product line to Dell branding guidelines—a massive effort that brought assets into compliance with product naming conventions, language, data sheet layout standards, and more.
- Consolidated siloed and dispersed digital assets by building a digital asset management site from the ground up.
- Managed multiple vendors and coordinated efforts of a globally dispersed marketing team to ensure effective campaign execution.
Regardless of the task—from implementing global communications programs to managing webinars—I bring an unrelenting focus on the customer. I consider myself a current customer advocate, and I work tirelessly to align marketing efforts around consumer and market needs.
I'm energized by the constant evolution of my field, and am eagerly looking toward what’s next in my career. I welcome messages and connections requests.
COMPETENCIES: Content Marketing, Marketing Communications, Product Marketing, Program Management, Relationship Management, Copywriting & Editing, Vendor Management, Event Planning, Event Management, Internal & External Communications, Collateral Creation, Customer Retention, Budget Management, Demand Generation, Social and Digital Marketing, Strategic Messaging, Collateral Development