If I told you there was a way you could significantly increase your sales, would you want to know more? Does your business deserve meticulous research, emotive sales copy written by a man….. who has studied man? Do you want that car with alloy wheels and a fancy interior, or the basic model? Which one will make YOU feel good? The world is in constant flux. Products change. New styles come and go. The means of selling products also changes all the time. However, there is one constant. People buy based on emotion. It may not be need or greed, it’s simply a want. Having dealt with a mix of people from the drug addled unemployed to the hardworking blue collar man and wealthy, the secret was creating immediate rapport by understanding their problem, taking their instructions, and presenting the case as THEY wanted it. I understand the workings of people and this is your passport to increased business success. Copy that sells, must call out to their desire……but it needs more. It must give a dream, hope, desire, or cancel a fear. A good copy must first grab the readers attention. There must be a reason for them to read it. Uninspired headlines are a road to failure. But, once you have the reader, you must get them interested. Your reader needs to be looking at the copy and wanting what he’s reading. All the time, you must make it easy for the reader to take action and buy the product. And of course, this concept applies to many areas. Imagine you see a trailer for the new Sherlock series. It grabs your attention as you see a 30-second slice of the programme. At the end, it tells you when and where to watch. You watch and love it. It keeps your interest. You want more. Again, at the end, the announcer tells you when and where the programme is on an again. People are my business. Without this understanding, there is no good copy. Contact me today and get dialled in for good copy!