White Collar Sales Copywriter - an intelligent voice for the discerning client
Not only have I saved lives and changed destinies with the power of my words, but I have also taught my secrets to the next generation…and now it is time to help take your business to the next level.
But I am far more than a simple copywriter. As a lawyer, I have no choice but to guarantee you will be enthralled by my words.
Throughout my time as a lawyer and master of influence, I have discovered that people with NOT buy from you because:
- Your product is amazing
- Your price is fair
- You solve their biggest problem
You can hit all three of these and still struggle to keep your business afloat.
I know the requirements of your client’s:
1. Offering something for free or with no risk which can turn a looker into a buyer. Make a meaningful unconditional guarantee, one they were not expecting, which is customised for each market.
2. People will press the buy button if you can demonstrate a psychological understanding of their personality. If you have a high-end product, it can compliment their fine taste if you’re talking the language they speak. They desire a professional company who understands their needs.
3. Unlock the client’s mind. People want a quality product that's effectively been endorsed by seeing other people buying the same product. This reduces any purchasing doubt in their minds.
4. When people don’t trust their own judgement, they will take advice from an expert in the field. If you’re credible and trustworthy, you’re breaking down another barrier.
5. If something is in short supply, its perceived value is raised. When your copy hits all the right buttons, your client hits the buy button.
6. You should always follow through with your promises. Once you get your foot in the door, you should know what to say to get the results you desire.
Work Terms
FULL DISCLOSURE - I have a passion for the written word and seek projects that cultivate my imagination. If you are in a rush or seeking to minimise your costs without a thought to how it will damage your company in the long run, then you are on the wrong profile. I don’t do cheap, fast, or inferior work. It’s not in my DNA.
Otherwise, feel free to contact me using one of the buttons at the top of the page, and I'll do my best to get back to you ASAP.
Michael