In today’s era it is important for any organization to provide complete information along with the product being offered. My writings help convey information to the customer, executives and other related people regarding the business benefits and other competitive offers. In addition, the information is accompanied by statistical figures, which help ease the buying decision. A well-written white paper can validate your credibility, educate prospective customers and the media, and grow your pipeline by capturing prospects early in the research and planning stage.