Digital Marketing strategist with over 10 years of experience in tech industry

I can help to improve attribution, align sales/marketing, increase accuracy, and accelerate revenue growth.

I can also offer expertise in building a world-class technology stack and am adept at agile marketing, continuous improvement, and marketing technology systems.

Key areas of strength include:

1. Future of Digital Marketing & Digital Transformation:

Scaled three private companies’ automation and technology platforms to support expansive growth. Change agent leading strategy and implementation for key growth initiatives including advertising, revenue management, budget management, and cost savings programs like consolidation of content management, adtech, and martech to a common platform. Objectives accomplished in highly regulated, complex industries.

2. Transformation Leadership & Change Management:

Strong leader for global teams focused across borders, cultures, and time zones through a lens of driving continuous improvement, team building, and coaching. Worked collaboratively across internal cross-functional teams including executive leadership, sales, account management, product, front-end developers, off-shore development teams, and software engineering.

3. Scaling Growth, Operations, Strategy:

Delivered data-driven accountability by establishing KPIs and measurement metrics to track against objectives and key results (OKRs). Strategic planning and tactical implementation for consistent delivery of P&L objectives.