Creating Emotional Benefits and Blendibg them with Proof Element Marketing to Boost Sales
Profile: I boost sales and subscription rates by at least 5%. This means
more than doubling your current rates. I have passion
for writing for the healthcare, publishing niches. But I can write
copy generally. I have written copy for my own products and
local market several times.
My pesticide product didn’t bring in expected results. My three
salesmen brought in measly cash. The sales were frustratingly
very low.
I applied all the marketing strategies and psychological
techniques I could remember. From Claude Hopkins (Scientific
Marketing,) Gary Bencivenga (USA), Paul Hancox(UK), American
Writrs and Artists Inc, Dan Kennedy’s(Marketing to the Affluent)
etc.
My results soared to 37% on one product.
My salesmen now avoid pushing products down the prospect’s throat. They merely create enabling environment (by sounding the bell of benefits and emotions) for prospects to make their own buying decisions before helping them to rationalize buying decisions.
Education/Experience:
2013 – Studied Copywriting – Gary Bencivenga’s 100 Seminar
2013 – Presell Mastery - Paul Hancox (warming up prospects)
2013 – Studied Copywriting – Paul Hancox’s Ultimate Copywriting(U.K.)
2012 - Studied copywriting - Paul Hancox’s six months Copywriting
2012 - Studied copywriting - Paul Hancox’s Emergency Copywriting
2012 – Studied Copywriting – Paul Hancox’s Video Copywriting Program
2004 – Studied Copywriting - American Writers and Artists (AWAI)
1980 – Dip. Teaching - Nkrumah Teacher’ College
1986 – Dip. Public Admin. – National Institute of Pub. Admin.
1984 – Studied Salesmanagement and Marketing – TransWorld T.
College.
Work Terms
- It may take me 7 days to complete a project
- 50$ down payment will be required before start of project
- 50% final payment at the end of the project
- 50% project kill fee applies
- Client to answer short questionnaire
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