Create sales writing for computer and management consulting companies to increase profits and ROI.
Meet Kennard Brown . . . B2B direct reply sales writer with 23 years of experience, lover of information technology, inside sales executive, cold call & inside sales coach, marketing consultant, holds an MBA in marketing and currently is studying to obtain a doctor of business administration (DBA) degree.
Familiar with B2B, technology and management companies’ needs
•Market technology and management consulting related products/services. Additionally, create B2B telemarketing scripts, e-mails, postcards, white papers and sales letters.
•Starting in 2002, developed websites and continue to increase website development knowledge. Currently, create WordPress and HTML websites.
•On March 28, 2012, completed Heather Lloyd-Martin’s SEO copywriting certification program.
•All the above knowledge and experience means Kennard has a solid understanding of technology and management consulting products/services; understand what influences executive decision makers to invest.
C-level communication experience
•Several years of experience talking to executives to generate qualified leads and appointments for B2B companies.
•Understands the B2B IT and management consulting sales process.
•All of the above knowledge & experience will help Kennard create effective sales writing for your organization.
Access to valuable sales & marketing resources
•Member of American Writers and Artists, Inc. (AWAI) and a Circle of Success member.
•Member of the American Association of Inside Sales Professionals (AAISP).
•Member of the American Marketing Association (AMA).
•Because of the above experience and being associated with AWAI, AAISP & AMA, Kennard has all the resources he needs to create writing to increase profits and ROI.
Creative, dependable and friendly
•In his spare time, Kennard consistently studies the techniques of sales writing, completes doctor of business administration courses, and increases his information technology & marketing knowledge.
Work Terms
A note about my fees
I require a 50% deposit up front, and I invoice the balance upon completion of the project (to be paid upon receipt). This fee is based on handling the assignment by mail, phone, and e-mail, and does not include a face-to-face meeting. I accept checks made payable to “Kennard L. Brown.” Once an agreement is made, I will e-mail an invoice for the 50% deposit. Projects begin when I receive your deposit and a copy of this e-mail with your “OK.” Upon receipt of payment, I will send you a PDF invoice showing the deposit is paid. I will invoice you the balance due upon completion of the project.
Revisions
Up to two revisions are included at no extra charge unless they are based on a change in the assignment made after the copy is submitted.
All revisions must be assigned within 30 days of your receipt of the first draft of copy. After that, additional rewrites may be made at a fee to be negotiated separately from this agreement. I make the best attempt to be available to make revisions. Depending on my availability, I can sometimes turn around minor revisions in 2-4 business days; major revisions may take longer.
Caveats
If you need to cancel or put the project on hold once I have begun work, a cancellation fee will be applied. This fee is equal to the deposit.
Although I make every effort to ensure that your copy complies with the law, I’m not an attorney. Therefore, you accept responsibility for the content validity (and you submit the copy for legal review as you see fit). You’re also responsible for final proofreading of all copy.
Results
There are many factors in your marketing effort—product, market, price, list, demand, consumer preferences, major events—that I cannot control. Therefore, while I can and do guarantee your satisfaction with the copy I write for you, I cannot guarantee specific sales results.