Marketing Building Blocks for Creative NPOs
I grew up with a fabulous theater in my hometown - a place where I was able to see everything from legendary vaudevillian Henny Youngman to Elvis impersonator Rick Saucedo. Then, suddenly, after 30 years of continuous operation, the theater went dark when the NPO that operated it fell apart. Calling on my long-time expertise as both a b2b trade press writer and a music journalist that has covered the arts in my local area for many years, I was compelled to pitch in my two cents on what had happened - and what might best happen next - by writing a white paper. That process, and the support I received from those who were pleased with it - has led me to offer my services to the creative NPO community here on Guru.
Work Terms
I prefer deadline-oriented short term commitments as benchmarks in the overall process of completing your project. Over the years I have found it best to create a detailed work statement that clearly lays out expectations and goals that can be evaluated afterward, as you look back on the quality of my work and its long-term value to your organization.