My name is Robert Butler, and I'm a proven public relations and marketing professional who has a talent for marketing, sales, and education in both English and Spanish. In addition to my extensive social media and Internet marketing experience, I have over 15 years in traditional marketing through printed materials, special events, radio, and television advertising.
I've recently led the marketing efforts for Blackburn Communities. I planned and executed marketing campaigns to drive lead generation for new home sales in 3 master planned communities: Gardens at Mayfield and Diamond Oaks in Round Rock, Texas; and Oxford Commons in Oxford, Mississippi. I helped to successfully sell out The Preserve at Mayfield Ranch in Round Rock, Texas using customer data and projections to effectively design and target advertising to potential new home buyers. I managed the marketing budget by controlling expenses and finding the best return on investment for advertising and word of mouth marketing strategies.
I own and manage DiscoverRoundRock.com, a website about all things Round Rock. I manage the back end, find advertisers/sponsors, write blog posts, take photos, and shoot video for the website. We average between 3,000 and 6,000 visitors per month. I'm currently updating the website to make it more mobile-friendly.
I served on the Board of Directors of the American Marketing Association in Austin as the Vice-President of Special Interest Groups. I led a team of fellow marketers who organize educational and entertaining events for our membership.
I managed a Word-of-Mouth Marketing campaign in the Austin market for AT&T’s 4G LTE during the lifetime of the project from April 2012 to December 2012.
My press releases and interviews have appeared in the New York Times, Washington Post, Time magazine, Countdown with Keith Olbermann, and every major newspaper in Texas and Ohio. I have generated over 65,400 Google search results for my clients.